The UK property market is more competitive than ever, and estate agents, letting agents, and property developers all need powerful CRM systems to manage leads, automate follow-ups, and scale their operations. In 2025, real estate CRM software has become a core tool for property businesses across London, Manchester, Birmingham, Leeds, and the rest of the UK.
This guide explores the best real estate CRMs in the UK for 2025, including features, pricing, and which platform is best for your property business.
⭐ Why UK Property Businesses Need Real Estate CRM Software (2025)
The real estate sector in the UK has shifted toward digital-first operations. Estate agents need CRM software to:
✔ Track buyer & seller leads
✔ Manage property listings
✔ Automate follow-ups
✔ Improve communication
✔ Store documents securely
✔ Connect marketing & property portals
✔ Shorten sales & letting cycles
✔ Manage viewings & appointments
Whether you’re a solo estate agent or a multi-branch agency, CRM is now essential.
⭐ What to Look for in a Real Estate CRM (UK 2025)
When selecting a CRM, UK property businesses should consider:
✔ Lead Management
Capture and track inquiries from portals like Rightmove, Zoopla, OnTheMarket.
✔ Property Management Tools
Manage listings, valuations, viewings, offers, and tenancy paperwork.
✔ Automation
Auto-responders, reminders, viewing confirmations.
✔ Email & SMS Marketing
Send viewing reminders, follow-ups, and property alerts.
✔ Mobile App
Essential for on-site agents doing valuations and viewings.
✔ Reporting & Analytics
Track agent performance and business KPIs.
✔ Integration with UK property portals
Critical for estate agents.
⭐ Best Real Estate CRM Solutions in the UK (2025)
Below are the top CRM systems for UK property businesses.
⭐ 1. Reapit Estate Agency CRM (UK Industry Leader)
Reapit is one of the UK’s most powerful and widely used real estate CRMs.
Features
- Sales & lettings CRM
- Property match
- Portal uploads
- Marketing automation
- Analytics dashboards
Pricing
Custom (mid–high range)
Best For
Large property agencies & multi-branch operations.
⭐ 2. Dezrez (Popular UK Estate Agent CRM)
Dezrez is used by thousands of estate agents across the UK.
Features
- Lead management
- Cloud-based CRM
- Property marketing tools
- Integrations with Rightmove & Zoopla
Pricing
Starts from £60–£120 per user/month.
Best For
Growing property businesses.
⭐ 3. Jupix CRM (Simple CRM for Estate Agents)
A straightforward CRM for residential estate agents.
Features
- Sales & lettings
- Property lists
- Applicant tracking
- Diary/viewings management
Pricing
From £50/user/month.
Best For
Small to mid-size UK estate agencies.
⭐ 4. Salesforce for Real Estate (Enterprise CRM)
Salesforce can be customised for property businesses needing automation and scale.
Features
- AI-driven lead scoring
- Automated workflows
- Multi-branch support
- Mobile CRM
- Deep reporting
Pricing
£20–£120/user/month (depending on plan)
Best For
High-volume agencies & commercial property firms.
⭐ 5. Zoho CRM for Real Estate (Best Budget CRM)
Zoho CRM is an affordable, flexible CRM that can be customised for real estate.
Features
- Custom modules for listings
- Automation
- Lead scoring
- Email & SMS marketing
Pricing
£10–£35/user/month.
Best For
Small agencies & new realtors.
⭐ 6. Street.co.uk CRM (Modern Property CRM)
A new modern CRM disrupting the UK property tech landscape.
Features
- Automation
- Viewing management
- Mobile tools
- Lead routing
Pricing
Custom / Quote-based
Best For
Tech-forward agencies wanting modern UI.
⭐ UK Real Estate CRM Comparison Table (2025)
| CRM | Price (From) | Best For | Key Strength |
|---|---|---|---|
| Reapit | Custom | Large agencies | Full property suite |
| Dezrez | £60 | Mid-size agencies | Portal integrations |
| Jupix | £50 | Estate agents | Easy to use |
| Salesforce | £20 | Enterprises | Automation + scale |
| Zoho CRM | £10 | Small agencies | Affordable + flexible |
| Street.co.uk | Custom | Modern agencies | Automation + UI |
⭐ Which CRM Should UK Property Businesses Choose?
✔ Best All-Around: Reapit
✔ Best Budget Option: Zoho CRM
✔ Best for Growing Agencies: Dezrez
✔ Best for Simple Use: Jupix
✔ Best for Automation + Enterprise: Salesforce
✔ Best Modern System: Street.co.uk
⭐ Benefits of Using CRM for UK Property Businesses
✔ Faster lead response times
✔ Better customer experience
✔ More property viewings booked
✔ Streamlined valuation → listing → sale workflow
✔ Higher agent productivity
✔ Improved marketing
✔ Better cash flow visibility
⭐ Final Thoughts
Whether you’re a single estate agent or a multi-branch property agency, using a real estate CRM in 2025 is essential. With strong competition across the UK, the right CRM will help you:
✔ Convert more leads
✔ Manage properties efficiently
✔ Automate workflows
✔ Boost your revenue
Choose the CRM based on your team size, property volume, and automation needs.